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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

Additionally, fractional CxOs are often more flexible in terms of their availability and can be brought on for specific projects or initiatives as needed, giving portfolio companies the ability to scale their executive team as their business grows. Click Here Blog Subscrition Here Email*

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

This can be done through regular communication, attending industry events, or participating in joint projects. This means being willing to adapt to the unique characteristics of the new market, such as the cultural norms, buying habits, and competition. It also means being willing to pivot your strategy if it’s not working.