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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.

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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Boxes And Arrows : The Design Behind the Design Register or Log In Search Stories Ideas Forums People Events Jobs About December Issue, 2008 Jens Jacobsen 32 Reputation points Jens likes writing for multimedia and loves tracking down usability issues. Your approach to creating audio should be similar to developing a large website.

Design 61
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Your New Excuse to Get an Xbox

Boxes and Arrows

World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals.

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