Tullio Siragusa
JANUARY 25, 2021
To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.
Boxes and Arrows
AUGUST 7, 2008
Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Stories put everything in context.
Boxes and Arrows
JANUARY 12, 2009
Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. Wireframes, card sorting exercises or eye tracking can be used to evaluate information architecture or interface design, but these techniques do not work for developing and testing audio content.
Expert insights. Personalized for you.
81 
Let's personalize your content