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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.

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Information Architecture for Audio: Doing It Right - Boxes and Arrows: The design behind the design

Boxes and Arrows

Jens started as a technology writer. He led the creation of several large websites, interactive exhibits for science centers, and Web Based Training applications. “There is no reason to over-estimate the importance of writing and thereby under-estimate other technologies of information processing.&#

Design 61
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Your New Excuse to Get an Xbox

Boxes and Arrows

Imagine a website where visitors also feel and behave this way: they are engaged and focused, unaware of time, unselfconscious, and feeling rewarded. Game players have goals—to kill enemies, to find treasures, to amass wealth—just as web visitors have goals. Stories put everything in context.

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