10 Ways to Improve Your Company's Broken Ideation Process
APRIL 10, 2019
Which is why I just deleted the first four compelling, context-setting paragraphs of this blog post and will now cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or not understood by the members of your team. Few people want to deal with the Rube Goldberg-like nature of the beast -- the attempt to more dependably structure the process of originating, developing, and executing new ideas. You're busy. I get it.