10 Ways to Improve Your Company's Broken Ideation Process
Idea Champions
OCTOBER 5, 2017
Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".
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