Creative Process Creative Thinking Guidelines How To 
Idea Champions
OCTOBER 13, 2015
But there is no room for this kind of energy-sucking behavior in a well-run brainstorming session -- one that has been thoughtfully prepared, the right people invited, and with a skillful facilitator catalyzing the creative process. How can brainstorm sessions be improved?
Idea Champions
APRIL 23, 2017
That being said, there are some common sense guidelines to be aware of and adapt. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. Goofy, incomplete briefs that send your creatives off on a wild goose chase.
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