Creative Process Creativity Marketing Radical Innovation 
Cris Beswick
APRIL 16, 2024
Leaders who champion innovation understand its role in driving competitive advantage, increasing market share, and, often, creating entirely new markets. Embracing the reality of continuous volatility Remaining relevant means staying vigilant to the constant changes initiated by customers, markets, regulators, employees, etc.
Paul Hobcraft
DECEMBER 16, 2015
Roger Martin suggested some time back “ that modern leaders need integrative thinking to embrace complexity, tolerate uncertainty and manage tension in searching for creating solutions to problems “ It is learning to make different choices in a far more creative process, often more disruptive to our established norms.
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