Creative Process Marketing Radical Innovation Technology 
Cris Beswick
APRIL 16, 2024
The first step… Re-valuing innovation Innovation is about more than groundbreaking technological leaps or introducing a never-before-seen product. Leaders who champion innovation understand its role in driving competitive advantage, increasing market share, and, often, creating entirely new markets.
Paul Hobcraft
DECEMBER 16, 2015
Roger Martin suggested some time back “ that modern leaders need integrative thinking to embrace complexity, tolerate uncertainty and manage tension in searching for creating solutions to problems “ It is learning to make different choices in a far more creative process, often more disruptive to our established norms.
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