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Empowering Human Potential: The Synergy of Generative AI and Human Ingenuity

Tullio Siragusa

While AI can handle repetitive and labor-intensive tasks, freeing up humans to focus on more creative aspects of their work, it is important to remember that AI is a tool, not a replacement for human skills. Human intuition, experience, and contextual understanding are vital in decision-making and creative processes.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering. We talk about reverse-engineering outcomes into strategy, building and positioning for technology, and the ins and outs of storytelling.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

This stage is crucial as it sets the direction for ideation, ensuring that the creative process remains anchored to the actual needs of the audience. Ideate: The ideation stage is where creativity comes into full play. People process visuals incredibly fast, so integrating striking imagery or videos can instantly grab attention.