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Empowering Human Potential: The Synergy of Generative AI and Human Ingenuity

Tullio Siragusa

While AI can handle repetitive and labor-intensive tasks, freeing up humans to focus on more creative aspects of their work, it is important to remember that AI is a tool, not a replacement for human skills. Human intuition, experience, and contextual understanding are vital in decision-making and creative processes.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Design Thinking: The Strategic Framework Design Thinking stands out as a holistic and innovative approach in the crowded and competitive landscape of digital marketing. This stage is crucial as it sets the direction for ideation, ensuring that the creative process remains anchored to the actual needs of the audience.