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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. Need a better product?

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From Consumer to Collaborator: A Look at Open Innovation

IdeaScale

A good example of this is open betas for software, where the general public can download the latest version of an upcoming operating system or another tool with the understanding that it may not be stable and that they’ll need to disclose any bugs or issues they find. That can drive even closed innovation processes in powerful ways.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

When it comes to innovation, businesses can often find it seemingly impossible to generate completely new ideas. In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. However, maybe we don’t need completely new ideas; simply a reinvention of an old classic.