CTO Innovation Processes Presentation Product Development 
Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. I know they won’t really listen to me.
Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. I know they won’t really listen to me.
Huub Rutten
MARCH 3, 2021
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%”. Dear Reader, in this Blog I want to share a story with you that changed my view on the pure rationalized approach of decision making in the innovation process. I know they won’t really listen to me.
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