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Key for Innovation Implementation and Business Success is Communication

Idea to Value

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” Think of a culture of innovation as the rocket fuel that drives innovation implementation forward.

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Leadership Tips for Building a Culture For Innovation

Cris Beswick

As I highlight throughout my book, ‘ Building a Culture of Innovation ‘, companies that fail to make Innovation integral to their cultures risk losing relevance, ceding ground to disruptive start-ups, and struggling to attract and retain top talent.

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