What is innovation management and why your organization needs it
OCTOBER 16, 2017
Understanding Innovation Management. Is it a lack of innovation or an inability to cope with change? Or, is it the incompetence that underlines the failure to anticipate change and stay ahead of the curve? Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. The rules of the game have changed. For survival, innovation is almost obligatory (Drucker, 1999).