Culture of Innovation: Premera Blue Cross Engages Employees to Drive Innovation
APRIL 28, 2019
As organizations seek to add value to customers and develop new, differentiated products and services, innovation is at the heart of strategy. It starts with creating a culture of innovation from within by tapping into the wisdom of employees. Premera Blue Cross developed its culture of innovation that motivated 3,200 employees to produce more than 400 new ideas to improve its products and services.