Boxes and Arrows
JANUARY 13, 2015
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. A/B vs. multivariate. Use at your own risk.
Boxes and Arrows
APRIL 22, 2010
After one too many unproductive kickoffs, Happy Cog reinvented its project definition process around full-day, interactive activities and collaborative design exercises.
Boxes and Arrows
JANUARY 12, 2009
Usability Engineering for Audio Because audio differs, some of the established techniques used in web development cannot be applied audio. Wireframes, card sorting exercises or eye tracking can be used to evaluate information architecture or interface design, but these techniques do not work for developing and testing audio content.
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