Qmarkets

JULY 8, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. Boost Innovation Outreach by Adding Tech Scouting to your Internal Innovation Process.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. Boost Innovation Outreach by Adding Tech Scouting to your Internal Innovation Process.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Strategyn

SEPTEMBER 15, 2016

In fact, we have proven that demographic, psychographic, and behavioral and attitudinal data will nearly always fail to explain why customers have different unmet needs. Knowing if and why segments of customers have different unmet needs is the key to an effective market and product strategy. Why does all this matter?

Marketing 55

Marketing Analysis Survey Product Strategy 55

Strategyn

JULY 12, 2016

If anything, they are overwhelmed with data. The marketing team needs to know the customer’s needs in order to define the company’s value proposition, segment markets, position products and services, and create marketing communications. Desired outcomes are the critical input into Strategyn’s Outcome-Driven Innovation process.

Underperforming Technical Team 44

Underperforming Technical Team Marketing Groups Product Strategy 44

Innovation in Practice

NOVEMBER 16, 2015

If you instead focus on where the world’s largest companies actually do the work of innovation, the story is very different. We’ve done that analysis in this year’s study , comparing today’s data with the situation in 2007, when we first examined the globalization of corporate innovation spending. Based in Florham Park, N.J.,

Study 40

Study Strategy Strategy Examples 40