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How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

The top leadership loves what it sees in terms of demos, visions, and plans. The people focused on new innovations have great skill and are working hard. Is this R&D, is it a future business unit, is it a marketing function to show we are leaders to our customers, and how do you justify the time that we are spending on this?

article thumbnail

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

The top leadership loves what it sees in terms of demos, visions, and plans. The people focused on new innovations have great skill and are working hard. Is this R&D, is it a future business unit, is it a marketing function to show we are leaders to our customers, and how do you justify the time that we are spending on this?

article thumbnail

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

The top leadership loves what it sees in terms of demos, visions, and plans. The people focused on new innovations have great skill and are working hard. Is this R&D, is it a future business unit, is it a marketing function to show we are leaders to our customers, and how do you justify the time that we are spending on this?