Tullio Siragusa

FEBRUARY 6, 2023

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. This could include factors such as engagement with your website, response to email campaigns, and content downloads.

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Process Of Design Thinking.

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Tullio Siragusa

SEPTEMBER 11, 2023

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

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Tullio Siragusa

JULY 3, 2023

When clients believe you genuinely understand and care about their concerns, they’re more likely to engage with you, leading to more productive conversations and successful deals. As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand.

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Tullio Siragusa

JANUARY 16, 2023

This can be a time-consuming task for sales teams, as they need to manually review and score each lead. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI-powered Contract Reviews.

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Tullio Siragusa

AUGUST 1, 2022

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. The building of trust leads to engagement and purchases.

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