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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

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Intrapreneurs

eZassi

When internal team members are given the freedom to think like entrepreneurs, they become more motivated, creative, and engaged. They are not afraid to challenge the status quo and are driven to find innovative solutions to problems. Does your organization nurture valuable intrapreneurship?

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

When clients believe you genuinely understand and care about their concerns, they’re more likely to engage with you, leading to more productive conversations and successful deals. As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

This could include factors such as engagement with your website, response to email campaigns, and content downloads. Encourage your sales team to provide feedback, and regularly review and adjust the values assigned to each criterion based on their effectiveness.

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Revolutionizing Sales Pipeline Management with Artificial Intelligence

Tullio Siragusa

This can be a time-consuming task for sales teams, as they need to manually review and score each lead. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead. AI-powered Contract Reviews.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This could include lead scoring, lead nurturing, or other qualification criteria to ensure that leads are ready for sales engagement. Review metrics and KPIs: Use the check-in meetings to review progress against the established metrics and KPIs. This could be a weekly or bi-weekly meeting.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Today, product marketers use digital mediums more often due to the value they can derive from consumer data that is readily available online, however with more access to consumer data also comes challenges related to privacy. The building of trust leads to engagement and purchases. This has been referred to as the surveillance economy.

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