Remove Design Thinking Remove Ideation Remove Project Remove White Paper
article thumbnail

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Be creative and think about what would be most relevant and valuable for your target audience.

article thumbnail

Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

article thumbnail

Announcing Momentum Creative Problem Solving (MCPS)

Gregg Fraley

Accelerate the Momentum of Work and Life Projects With Focused Creativity. MCPS perfectly complements innovation frameworks like Design Thinking, Agile, and Lean, and quality frameworks like Six Sigma. Nor has the focusing power of projects, or “concept blending” ideation tools designed to achieve breakthrough ideas.