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How Schibsted Media Group Used Empathy and Evidence to Validate New Ideas

Moves the Needle

Download this case study to save for your records or to show to your leadership team here: Download Case Study. This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development.

Groups 45
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15 most important Innovation Theories your company should be using

Idea to Value

The TRIZ acronym comes from it’s original Russian name, and in English it is often referred to as a “theory of inventive problem solving” or TIPS. What it is: One of the most challenging aspects of innovation for most companies is not the generating of ideas, or the development of new innovations.

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The Innovation Mosaic: Building Bridges Between the Many Perspectives on Innovation

Legacy Innovation Group

The discipline's contributions are very well known⃜ human–centric design and design thinking, together with many powerful design methods like personas, empathy maps, customer experience journey maps, and probably a hundred or more creativity hacks, all used to study and better understand needs and solutions.

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What is Lean Innovation? Components and Examples

Moves the Needle

And in practice, we combine three important ideas: design thinking, Lean Startup, and agile methodology. Applying these principles or methodologies throughout an enterprise helps mitigate the risk of producing products or services no one wants , and allows the allocation of capital and resources to ideas that create value.

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