Disruption Marketing Product Strategy Strategy 
Strategyn
SEPTEMBER 15, 2016
Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?
BrainZooming
APRIL 21, 2017
The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.
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Innov8rs
FEBRUARY 13, 2023
In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. As a matter of fact, if we don’t disrupt ourselves, we’ll be disrupted. Thus, she suggests planting the innovation seed, or the idea that if we don’t do something, we’re really at risk of disruption.
Peer Insight
FEBRUARY 20, 2020
Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .
helloFUTURE
JULY 31, 2022
What kind of products can you market to nomads? However, none of these tactics is a good fit for what I see as our just-in-time-and-place future, which is one in which cloud-based technologies will be able to provide us with whatever we want precisely when and where we require it.
BrainZooming
OCTOBER 11, 2016
Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Being a leading instigator for market disruption ? We can help!
Legacy Innovation Group
APRIL 1, 2019
wearable technology), and sometimes they remain nascent until "actuated" by a particular event that creates a new market. Such events can include the introduction of an innovative new product or service that preempts public knowledge of the need – cases in point are iTunes and the Nest Learning Thermostat.
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