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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

Lean Innovation doesn’t begin and end with product development. Developing customer empathy, validating or invalidating key business model assumptions through rapid experimentation, and leveraging data and insights as market evidence results in greater possibility of successful commercialization. What is Commercialization?

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50 what-if questions to reimagine the future

Board of Innovation

What if you were charged a fee for delivering a bad customer experience? What if you were charged a fee for delivering a bad customer experience? You could start with bootcamps – a great way of developing new concepts in a short time. You can even develop your own in-house start-up accelerator like Sanoma did!