BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. Here are three internal branding weak spots the United incident highlights.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

SEPTEMBER 2, 2015

I reviewed all eighty-six pages to develop our change management strategy primer. A 13-Point Strategic Change Management Checklist. Strategic Thinking about What to Keep and What to Creatively Change. Why Change Is Hard – 3 Strategic Thinking Ideas for Making Change Easy. 10 Bad Reasons to Change Strategy.

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Change Strategy Strategy Management 40

BrainZooming

NOVEMBER 24, 2015

Here’s an alternative approach we use all the time during strategic conversations: listen for specific types of comments and organize them as you go (or after the fact) into strategic deliverables. For example, before a strategic planning workshop started the other day, an internal client leader held court with the project team.

Underperforming Technical Team 40

Underperforming Technical Team eBook Strategic Thinking Exercises 40

BrainZooming

NOVEMBER 9, 2015

You probably can’t stop, research different strategic thinking exercises, and incorporate them into your strategy session. What can you do right away to turn deadly strategic thinking exercises into fun strategic planning exercises? Strategic Planning Exercises Can Be Fun. Rearrange working groups.

Exercises 40

Exercises Strategic Thinking Underperforming Technical Team eBook 40

BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

MARCH 6, 2017

After talking with a friend, I think the percent of time you are told to pull back your creative ideas because they are too big and bold may be a good way to assess how your creativity is faring in an organization. Alternatively, you may be in a place that is thinking way too small; you should get out as soon as you can.

Creativity 75

Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

JANUARY 9, 2018

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. I was watching this all develop over the course of about eight years. Photo: Harper Point Photography. I’m like, WHAT?! He says, It was really good!

Creativity 0

Creativity Video Project Marketing 0