article thumbnail

2 Super Smart Ways to Catalyze Innovative Success

BrainZooming

An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways.

article thumbnail

10 Questions to Identify Innovative Thinking in Salespeople

BrainZooming

If you are selling based on benefits , it is easier to innovate and find new ways to deliver those benefits. For more on this innovation strategy, download our Outside-In Innovation eBook! ). Employing Innovative Processes. If not, that person is just an innovation poser. Brainzooming Has an Answer!

eBook 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to enable Disruptive Innovation in an enterprise? [video included]

Be-novative

The validation of the idea comes after based on business validation, customer validation and technology validation over a longer period of an agile innovation process where the team may experiment and learn week-by-week. Read Fortune2000 innovation success stories in our free ebook.

Video 40
article thumbnail

Experience Design: how to work user’s needs in favor of business

mjvinnovation

Current researches in digital marketing show that 80% of people who download apps, uninstall them in 3 days of use. Functionality aside, the way the product and/or service makes us feel is vital to the success and guarantee of competitiveness in the market.

Design 40
article thumbnail

Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

article thumbnail

Innovation Strategy – 4 Ways to Celebrate Risk Taking

BrainZooming

The article highlighted innovation strategy options that drug companies are using to instill and support risk-taking behaviors. These companies are trying to motivate researchers facing daunting odds for bringing a drug successfully to market. If not, what are some smart steps that will expand your innovation dashboard?

article thumbnail

The role of hackathon in the process of innovation

hackerearth

Broadly speaking, innovation is the process of commercializing new and innovative ideas. Let’s take a typical innovation process for example. The first step of the process is discovery. Discovery is the act of choosing your area of focus for innovation. Role of hackathon in the innovation process.