What Makes A Strategy “Good?”
SEPTEMBER 17, 2023
One of the most frustrating statements I come across is that “we had a good strategy, but just couldn’t execute it.” That’s nonsense. Obviously, if you couldn’t execute, there were some important factors that you didn’t take into account. You miscalculated in some significant way. So how was that a good strategy? This raises an important question: What makes a strategy good?