Is a Disruptive Business Model Beyond Your Brand?
BrainZooming
AUGUST 23, 2018
J.P. Morgan Chase has announced a new online brokerage platform called, You Invest. The app targets its more than 47 million customers with free brokerage services , including 100 free trades in the first year. Subsequent trades are $2.95, although customers with larger investment levels receive 100 free trades annually—or even unlimited trades. Free trades from a brand charging $24.95 per trade a year ago?
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