Schwerpunkt: The Killer Strategic Concept You’ve Never Heard Of (But Really Need To Know!)
Digital Tonto
SEPTEMBER 25, 2022
The biggest strategic mistake you can make is to try and win everywhere at once. To win, you need to prevail in the decisive battles, not the irrelevant skirmishes. That, in essence, is the principle of Schwerpunkt—to identify a focal point where you can direct your resources and efforts. When Steve Jobs returned to Apple, computer companies were duking it out in the PC market, yet he identified digital music players as his Schwerpunkt and the iPod made Apple a serious player.
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