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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing.

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Revolutionize Your Event: Selecting the Best Innovation Keynote Speaker

Leapfrogging

A speaker’s ability to captivate, engage, and inspire the audience sets the tone and leaves a lasting impression. On the other hand, an ill-suited speaker may lead to disinterest, a lack of engagement, and a negative perception of the event’s value.

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The Future of Autonomous Flying Through the Metaverse

Tullio Siragusa

An Engaging Gaming Experience and Its Dual Business Model Beyond the high-tech applications and the potential to revolutionize flight simulations, MetaPilot is also an engaging game. It’s available to anyone with a computer or VR goggles, offering an exciting entry into the metaverse.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Why Command-and-Control Culture Fails Stifles Creativity and Innovation A command-and-control culture tends to stifle creativity and innovation, as it leaves no room for employees to contribute their ideas or think outside the box. Employees become mere executors of orders, leading to a lack of engagement and motivation.

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Innovation and the sharing economy

Idea Drop

Currently it accounts for 5% of the market across five key areas – travel, car sharing, finance, staffing and streaming – but PWC predicts this to rise to 50%. The use of web-based platforms, namely mobile apps, makes these services consistently accessible and therefore effortless to engage with. Accessibility. Community.

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Why We Are Entering A New Innovation Era.

Paul Hobcraft

What are the new paradigms in innovation? Impact investing for social good through new innovation- a growing momentum? Renewing Innovation through the Social Innovation Agenda. Learning to absorb new knowledge for innovation. The use of this Executive Innovation Work Mat is to resolve this “gap”.

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How to communicate the Purpose of your Business in an authentic way?

Be-novative

Be-novative has won awards and the trust of worldwide multinational players as its clients and partners who are raving about how much they have achieved and engaged others thanks to the Design Thinking approach and psychology-based experience. Climate change reminds us to consider carefully when it is really necessary to travel.

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