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What is innovation, and how can it benefit your company?

mjvinnovation

For many companies, innovation means taking products and services and changing them in detail: color, shape, features, size, etc. However, this form of incremental innovation alone does not work anymore in many markets. Besides, due to digital transformation, companies also need to develop more digital business models.

Company 40
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Reinvention through business model innovation. Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Let’s remind: One size does not fit all.