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Treating Innovation Risk Differently, Dealing with Uncertainty

Paul Hobcraft

Based on retrospective analytics—Net Present Value (NPV) models, for instance, are built on market projections that are calculated using past trends—they tend to skew innovation decisions toward optimizing existing product lines rather than pursuing new ones. As a result, promising ideas are often smothered.

article thumbnail

Treating Innovation Risk Differently, Dealing with Uncertainty

Paul Hobcraft

Based on retrospective analytics—Net Present Value (NPV) models, for instance, are built on market projections that are calculated using past trends—they tend to skew innovation decisions toward optimizing existing product lines rather than pursuing new ones. As a result, promising ideas are often smothered.