Tullio Siragusa

SEPTEMBER 25, 2023

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

Design Thinking 118

Design Thinking Tips Design Training 118

Innov8rs

APRIL 7, 2024

This involves creating a supportive infrastructure that can handle the ambiguity and uncertainty inherent in radically innovative projects. Central to this endeavor is the role of leadership. Organizations must develop a capability for breakthrough innovation that goes beyond traditional R&D functions.

Radical Innovation 72

Radical Innovation Innovation Culture Project 72

eZassi

MARCH 15, 2022

The Roaring Twenties , a period of economic prosperity following the end of World War I, was marked by changes to American life through advancements in manufacturing, consumer products, travel, medicine, entertainment, and upended social norms. Collaboration & Ideation. IP Protection Capabilities for External Ideation.

Technical Review 52

Technical Review Leadership Software Review Ideation 52

Innov8rs

MARCH 27, 2023

Unlocking And Maintaining Corporate-Venture Alignment: A Practical Guide Leadership support is essential for achieving corporate-venture alignment. At Amadeus, they’ve recently adopted an “individual support strategy” so that a single leader is responsible for a single innovation project or initiative. What can you do to maintain it?

Technical Review 80

Technical Review Marketing Leadership Ideation 80

Be-novative

APRIL 21, 2021

Connecting people virtually to co-create in a purpose-driven way accelerates positive business outcomes and unites people in finding meaning in transformative change, that is why Purpose & Co-creation projects are trending in 2021. The next 5-year outlook on the way we work and manage projects ??

Trends 52

Trends Project Design Thinking Ideation 52

Innovationship

MAY 30, 2018

As a consultant, I’ve worked with many organizations around the world on a wide array of projects, and while all enter the engagement with a sincere desire to “be innovative” — some have missed the target because their company culture was not ready to break away from old habits and accept change. What else can you ask for in a project?

Design 40

Design Design Thinking Culture Leadership 40

Qmarkets

MARCH 10, 2021

Idea and innovation management is sometimes seen as the domain of large organizations with dedicated innovation departments and tens of thousands of employees…However what people don’t realize is that these company-wide projects will often start off as a small-scale innovation initiative involving just a single department.

Software Review 52

Software Review Ideation Innovation Engagement 52