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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Why We Can’t Make Humans Happy

helloFUTURE

Some of the inventions: flight, electricity, light bulbs, space travel.… … The post Why We Can’t Make Humans Happy appeared first on IDEATE + EXECUTE.

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18 Best Entrepreneur Blogs for Women in Business

CMOE

Along with their diverse team of blog contributors, founder Susan Gunelius advises readers on topics that include decision-making, leadership, marketing, education, workplace ethics, career development, and more. The blog features tips and ideas for every stage of the entrepreneurial journey, from ideation to business expansion.

Tips 52
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How an MBA Can Launch Your Career in Business Leadership

Business and Tech

Candidate, Management and Leadership, Florida Gulf Coast University. Leveraging design-forward thinking and self-reflection, I ideated. I decided to open a leadership consulting business and pursue a research professorship, so the next step was to pursue an M.B.A. with a leadership concentration. Two women pursuing M.B.A.

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Building Capacity for Breakthrough Innovation

Innov8rs

Central to this endeavor is the role of leadership. Its mission was to explore potential partnerships with startups in the travel space, marking the beginning of Lufthansa's focused efforts on innovation and digital transformation.

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Blessed Are the Mapmakers: The Business of Wayfinding

Planview

It’s in their nature to express their personal brand of leadership in that way. Some require a considerable amount of travel: the costly flip side to our globalized economy. Each type of map serves as a jumping off point for ideation: How might we address some of the thornier problems that the map we have created reveals to us?

LEAN 40
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Blessed Are the Mapmakers: The Business of Wayfinding

Planview

It’s in their nature to express their personal brand of leadership in that way. Some require a considerable amount of travel: the costly flip side to our globalized economy. Each type of map serves as a jumping off point for ideation: How might we address some of the thornier problems that the map we have created reveals to us?

LEAN 40