Ideation, Leadership, Social Innovation and Travel

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

SEPTEMBER 25, 2023

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

Design Thinking

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Future Trends 2021: Purpose & Co-creation

Be-novative

APRIL 21, 2021

They will need to start working on the project earlier on, within the innovation phase, facilitating ideation and using design thinking techniques to ensure that the best ideas are chosen and are developed into products that generate value through the right project management approaches”. LEADERSHIP?—?In DIGITALISATION?—?The

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The Personality of a Business: More Than Just a Brand Image

Future Trends 2021: Purpose & Co-creation

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