Ideation Management Marketing Social Innovation 
Paul Hobcraft
MAY 7, 2024
So, it covers a twenty-five-year period but recognizes that the last five years have seen a very different set of innovation accelerants. The second post , coming next, focuses on how organizations have become more collaborative, open and agile and deal with ideation and what tools and technologies seem to have emerged as the leading ones.
Tullio Siragusa
DECEMBER 18, 2023
Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management.
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Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Ideate: Generate a wide range of ideas for solutions.
Tullio Siragusa
OCTOBER 9, 2023
Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Testing a new marketing tactic may get delayed due to legacy system constraints.
PlanBox Innovation
AUGUST 3, 2021
But as good as these tools are for conversations, follow-ups, and meetings, they nonetheless lack the capacity to bring ideas to market through collaborative concept development. Believe it or not, some companies out there are making collaboration into a social innovation game! What does that mean exactly? . Not a problem.
Idea to Value
MARCH 7, 2022
To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? What is your definition of “innovation”?
Tullio Siragusa
NOVEMBER 28, 2022
First and foremost, they should focus on understanding their target market and identifying the specific needs and pain points of their customers. Another important consideration is developing a solid sales strategy that considers the unique challenges and opportunities presented by the startup’s industry and market.
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