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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

Elijah Eilert speaks to Paul Orlando about his book Growth Units to discover how to best calculate Customer Acquisition Cost and Lifetime Value. Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right.

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Unit Economics: How to Calculate CAC & LTV – It Depends – Podcast Transcript

IM Insights

We’re talking about customer acquisition costs , customer lifetime value and dirty things like that. Paul has written a fantastic book called growth units , which will guide us along the podcast today. I’m so happy to be here to talk unit economics and all things related.

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