article thumbnail

A New Model to Start Innovation

Gijs Van Wulfen

When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Birgit Verworn, August 2001, [link]. i] [link]. [ii]

article thumbnail

A New Model to Start Innovation

Gijs Van Wulfen

When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Birgit Verworn, August 2001, https://www.tuhh.de/tim/downloads/arbeitspapiere/Arbeitspapier_4.pdf.