2001 Advertising Design Design Thinking 
Gijs Van Wulfen
MAY 5, 2017
When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space. In no time they had put together a website advertising lodging for overnight guests which they called “Airbed and Breakfast”. Birgit Verworn, August 2001, [link]. i] [link]. [ii]
Gijs Van Wulfen
NOVEMBER 7, 2016
Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely. Birgit Verworn, August 2001, https://www.tuhh.de/tim/downloads/arbeitspapiere/Arbeitspapier_4.pdf.
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