2001 Agile Competition Roadmap 
David Marks
MAY 19, 2017
In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. YKK controls the unglamorous zipper market, through a combination of superior process (quality control and competitive manufacturing) and brand power scaring away competitors. The Disruptability Curve has two axes.
Boxes and Arrows
DECEMBER 23, 2014
After enjoying almost total market domination, Intuit finally was beginning to face some competition. This wasn’t Intuit’s first time at the rodeo: they had introduced QuickBooks Online in 2001. Years of incremental additions and piecemeal changes had turned QuickBooks into an awkward application with a dated interface.
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