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The Rise of Product Management

Moves the Needle

It’s interesting to reflect that in 1997, the Agile Manifesto had not yet been published. By 2001, I was running Product Management at a different company. I had never heard of Agile. Agile and Human-Centered Design The Agile Manifesto of 2001 was a game-changer in product development. We were Waterfall.

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The only two measures that matter

David Marks

In 2001 it introduced the iPod + iTune combination, and followed the trick again with the iPhone and iPad. Based on the assessments we provide clear recommendations and roadmaps for improving companies innovation credentials. Its new products were usually met with howls of despair rather than joy. Apple at that time had an epiphany.

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Designing for Harmony

Boxes and Arrows

This wasn’t Intuit’s first time at the rodeo: they had introduced QuickBooks Online in 2001. Of course, one of the advantages to the SaaS model is that Intuit can quickly roll out updates to its products, giving them the agility they need to react to the market as well as to user testing and experimentation.

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