2001 Competition Marketing Technical Review 
Innovation 360 Group
JANUARY 28, 2020
True innovation brings more consumers into the market and grows the pie so that everyone can enjoy more. 1 spot in digital camera sales as recently as 2001. Kodak’s competition was not just other camera and printer companies, but entirely new innovations like social media. They actually held the No.
David Marks
MAY 19, 2017
In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. This could be due to a favorable set of regulations, processes, brand, network and technologies or any combination thereof. Some companies enjoy a monopolistic position due to (historical) regulations.
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Innovation 360 Group
JULY 4, 2019
Your optimal value proposition at the moment lies at the intersection of the best offer externally and the most effective marketing capabilities internally. One factor shared by these market leaders is a DNA Focus. Trailing behind temporary market preferences. Holding onto old tech after new tech changes the industry structure.
David Marks
MAY 19, 2017
In this blog post I’ll explain how it can be applied to explaining the competitive position of companies. This could be due to a favorable set of regulations, processes, brand, network and technologies or any combination thereof. Some companies enjoy a monopolistic position due to (historical) regulations.
Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global.
Qmarkets
JULY 28, 2017
One common explanation is that due to strategic decisions made by Kodak's complacent executives, the company failed to move into the digital sphere well and fast enough. Another explanation usually focuses on the nature of digital technology and how it is interpreted.
Matthew Griffin
MAY 26, 2015
Many bystanders are more likely to view these two giants emergence onto the global stage as business evolution rather revolution and while Samsung declared their competitive intentions in 2008 Foxconn has only recently reached the starting line of its long journey. No other metric more important to an organisation than its profitability.
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