2001 Demo Design Marketing 
IdeaScale
MAY 12, 2021
Instead of custom Macs for dozens of different customer bases, Jobs laid down the rules that the company would focus on four products: One desktop model and one portable model for the personal consumer market and the business market. And until 2001, that was it. Part of this was the design.
Steve Blank
OCTOBER 24, 2016
These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.
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