2001 Demo Design Strategy 
IdeaScale
MAY 12, 2021
And until 2001, that was it. When Apple did debut a new product in October 2001, it was completely outside those categories as well: It was the iPod, a personal music player that worked with Macs. Part of this was the design. The iPhone was designed to be elegant; you didn’t need to poke at it with a stylus.
Steve Blank
OCTOBER 24, 2016
Between 2001 to 2008, Jobs reinvented the company three times. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. Why Tim Cook Is the New Steve Ballmer.
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