A New Model to Start Innovation
Gijs Van Wulfen
NOVEMBER 7, 2016
Cornelius Herstatt and Birgit Verworn state on this: “Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result, since it will influence the design and total costs of the innovation extremely. Dr. Cornelius Herstatt, Dipl.-Ing.
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