2001 Innovation Management LEAN Roadmap 
David Marks
MAY 19, 2017
Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In 2001 it introduced the iPod + iTune combination, and followed the trick again with the iPhone and iPad. Its new products were usually met with howls of despair rather than joy.
David Marks
MAY 19, 2017
Chief among these are the Blue Ocean strategy, Business Model Generation and Lean Startup methodologies that deservedly attracted many followers. In 2001 it introduced the iPod + iTune combination, and followed the trick again with the iPhone and iPad. Its new products were usually met with howls of despair rather than joy.
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