2001 Project Radical Innovation Software 
Innovation 360 Group
JANUARY 28, 2020
Gartner projected that 89 percent of companies compete primarily on customer experience. 1 spot in digital camera sales as recently as 2001. They thought customers were buying film, chemicals, inkjet cartridges, workflow software, and so on. You may have heard that we are living in the Age of Customer Experience.
Boxes and Arrows
APRIL 30, 2010
Through a website case study, they cover what worked and what didn’t for testing content early in the project—from concepts to prototypes—to inform content strategy and tactics. This calls to the next generation of user researchers to apply quantitative methods to our study of user behavior on the web.
Expert insights. Personalized for you.
40 
Let's personalize your content