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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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How to spend $200+ Billion for a Train Wreck

Mills-Scofield

2002: AT&T sells AT&T Broadband to Comcast for $47.5B 2015: AT&T buys DirecTV for $49B. It led to a lot of spending with little success: 1999: AT&T pays $44B to buy the cable company TCI, creating AT&T Broadband. after having invested about $58B more for a total of $102B in AT&T Broadband.

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Innovation – Why Bezos Succeeded, While Lampert Failed at Sears

Adam Hartung

Quick Rundown: In January, 2002 Kmart is headed for bankruptcy. Heck, leadership had discontinued the famous catalogues in 1993 to stop store cannibalization and push people into locations where the company could promote more products and services. There was no way a cost cutting strategy would save KMart or Sears.

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