Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). A business model innovation is defined as the conscious change of at least two dimensions of the introduced “Magic Triangle”. And what does the customer value?
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